Criticalmass - The Beginning
Critical Mass was where I started my professional career in web development, working on digital experiences for large international brands and gaining exposure to a wide variety of technologies and development challenges. During this period, I worked across websites, email development, mobile applications, APIs, CMS integrations, and some of my earliest experiences with decoupled frontend and backend architectures.
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my role
As a Developer, I worked across multiple client projects and technologies, developing frontend experiences, email campaigns, CMS integrations, APIs, and mobile applications.
Working with large international clients and multidisciplinary teams also gave me early experience delivering production work under demanding timelines while progressively taking on more technical responsibility.